ESET Nod32 Username and password EAV & Trial 30.9.2015
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Showing posts with label adsense. Show all posts
Showing posts with label adsense. Show all posts
Tuesday, September 29, 2015
Tuesday, July 2, 2013
PSA: Download your Google Reader data by July 15th
Right on schedule, Google's popular Reader site has gone offline.
Visitors are now greeted with an apology message of sorts, along with a
warning that data will be permanently deleted after 12PM PST on July
15th. In the meantime, you can use Google Takeout
to download a copy of your subscription info, including lists you
follow, starred items and notes. In fact, now might be an excellent time
to snag data from other sites -- you never know when Mountain View will
opt to "sunset" your other beloved services, too.
Monday, June 24, 2013
Google Cloud Playground lets you dip your toes in the Cloud Platform waters
Saturday, June 22, 2013
Make faster and better decisions with new Ad Review Center features
We know that having fast access to the right information is important
for decision-making. In particular, having quick visibility over similar
ads and a broader range of insights is important when deciding whether
to allow or block ads on your site. As we continue to celebrate 10 years
of AdSense, we’re excited to announce some new changes in the Ad Review
Center this week.
Find and take action on related ads
Our new ‘Related Ads’ feature in the Ad Review Center gives you a
quicker and more efficient means of identifying similar ads that you
would like to allow or block. Related ads are those that have a similar
destination page, and you can directly view, allow, or block these ads
in the Ad Review Center.
Derive new insights with additional metrics
To help you make informed decisions around whether to allow or block
particular ads, we’re giving you better insights with the following new
signals:
Find and take action on related ads
Derive new insights with additional metrics
- Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. As always, we recommend that you consider the potential impact on your revenue before choosing to block ads with high or medium impression scores.
- Serving status identifies whether an ad is active or not. An active ad is defined as one that has recently received impressions. If an ad is active, it’s more likely to still appear in the next few days. If an ad is inactive, it could still show again, but the longer it remains inactive, the less likely this will occur.
- Historical trend shows whether the number of impressions per day for an ad has recently increased, decreased or remained stable, according to our historic data. This trend is not a projection of any future performance of an ad, but provides you with additional context while reviewing ads.
Thursday, June 20, 2013
Samsung Galaxy Mega 6.3 revisits the FCC with AT&T-native LTE Mobile
Yes, we've seen Samsung's Galaxy Mega 6.3 at the FCC before. With its second visit, however, there's something special. The extra-large phone is back as the SGH-i527, and it's carrying AT&T-native LTE that hints at a probable US carrier deal. There aren't any other visible changes in the filing, although we weren't expecting any. The real question is when this behemoth will ship to the States, assuming it ships at all -- for now, any possible AT&T launch remains shrouded in mystery.
LG's Optimus G followup to feature a Snapdragon 800 CPU Mobile
LG and Qualcomm have enjoyed a close relationship for mobile phone chips, and it appears that will continue with the next Optimus G device, which is due in Q3. A press release tonight promises it will feature a Snapdragon 800 CPU for "the ultimate mobile experience" -- a claim benchmarks seem to back up. Qualcomm says the new 800 chip can best the original Optimus G's S4 Pro by "up to 75 percent" in performance, although what may be more interesting is how this aligns with a LS980 handset that recently leaked on Sprint's website. The release also highlights the new chip's ability to use LTE Advanced carrier aggregation for even faster bandwidth speeds, so while a Galaxy S 4 variant may deliver the feature first, it probably won't be alone for long.
Logitech ships Harmony Ultimate Hub in August for $100, remote not required HD
To date, home theater mavens who've wanted Logitech's Harmony Ultimate Hub have had to buy it as part of a Harmony Ultimate or Harmony Smart Control bundle -- neither kit being a bargain for viewers with existing gear. They'll have a better option soon, as Logitech now expects to ship its promised stand-alone version of the Ultimate Hub to Europe and the US in August. Those who shell out $100 will have the same IR, RF and WiFi support as the bundled hub, just without the redundant hardware. They can even rely solely on Logitech's free Android or iOS apps for input, should adedicated remote seem archaic. The Ultimate Hub may be well-timed: when alternative remote control bridges are fading away, Logitech may snag some of those customers looking for a replacement.
Saturday, June 15, 2013
If Office Hits The iPad, Even Fewer People Would Buy A Surface
Yeah, that’s why we can’t have nice things.
Microsoft just released Office the the iPhone. It lets users edit any Word, Excel or PowerPoint document. As the oh-so-catchy name states, Office Mobile for Office 365 subscribers is Office Mobile for Office 365 subscribers only, meaning the app is essentially $100 a year. It’s not “Office for iOS.” It’s just a way to open and partially edit Office files for those saps paying for Microsoft’s pricey cloud platform.
Judging from the screenshots, it looks like a quality application. It supports rich media content like charts, animations, SmartArt graphics and shapes. And since it works through MS’ cloud service, all changes saved on the phone updates the original, too.
But forget about a native iPad app. Microsoft can’t kill the only legitimate selling point of its struggling Surface tablet.
Microsoft might have moved enough Surface tablets to not call it a flop, but the tablet was far from a blockbuster hit. Ever since launch, Microsoft has supported it with constant ad campaigns touting the tablet’s productivity chops. The latest TV spot pits the Surface RT against the iPad, deeming its offering as the superior choice for those that need to get any work done. However, in Microsoft’s world “work” equals editing a PowerPoint deck. This is something you can do quite handily on the iPad using Keynote and, in fact, I suspect Keynote users are well aware of the benefits of their superior platform.
Middle manager infighting must be rampant at Microsoft. One on hand, the company has to properly support its Windows 8 ecosystem and that means position its tablet offering as the only MS Office solution. But then, likewise, a true mobile version of MS Office would better help fight Google Docs. In this case the Office team lost, relegating Office to just the iPhone and in a truncated version at that. Windows 8 wins, the Surface stays slightly more interesting, and everybody in Redmond wins.
10 for 10 publisher stories: Pronounced success for Forvo
In each of the 10 weeks leading up to AdSense’s 10th anniversary on June
18th, we’ll be sharing a new publisher success story. Read on to meet
this week’s featured publisher, and feel free to submit your own success story to our team.
For those learning a new language or just wondering how words are pronounced in different parts of the world, Forvo
provides a solution. Launched in 2008, the online pronunciation guide
offers recordings of over 1.5 million words in 36 languages, uploaded by
native speakers. A team of four based in Guipúzcoa, Spain maintains the
site, which has 250,000 registered users and receives around nine
million visits a month.
According to CEO Félix Vela, “the income from AdSense has allowed me to take on two new employees over the past couple of years.” Félix has been happy with the quality and relevance of the ads, and regularly uses other Google tools like Analytics to understand the site’s visitors.
Looking ahead, Félix plans to continue improving the site and increasing the number of pronunciation examples available. “There’s absolutely no doubt that AdSense will continue to play a fundamental role in this growth,” he says.
Read Forvo’s full story, and join us here again next week to meet our next publisher.
According to CEO Félix Vela, “the income from AdSense has allowed me to take on two new employees over the past couple of years.” Félix has been happy with the quality and relevance of the ads, and regularly uses other Google tools like Analytics to understand the site’s visitors.
Looking ahead, Félix plans to continue improving the site and increasing the number of pronunciation examples available. “There’s absolutely no doubt that AdSense will continue to play a fundamental role in this growth,” he says.
Read Forvo’s full story, and join us here again next week to meet our next publisher.
BlogThis! Share to Twitter Share to Facebook 10 for 10 publisher stories: Expat blog expands horizons and its business
In each of the 10 weeks leading up to AdSense’s 10th anniversary on
June 18th, we’ll be sharing a new publisher success story. Read on to
meet this week’s featured publisher, and feel free to submit your own success story to our team.
After finding few sites devoted to expats around the world, in 2005
Julien Faliu decided to launch a community platform for that audience.
An expat himself, Julien has since grown his site into a company based
in Mauritius that now employs 15 members of staff. Expat blog receives 12 million pageviews per month and is now available in four languages.Julien initially turned to AdSense as a way to cover the costs of running his website, but as his revenue increased, he decided to focus on advertising. Today, Julien is responsible for all of the advertising space on the site. “At the start, AdSense allowed me to get my website set up by covering my costs,” Julien says. “Now, I can truly say that AdSense has enabled me to grow and recruit staff.”
Beyond AdSense, Julien also uses a number of other Google tools to continue developing his business. For instance, Analytics enables him to view his site’s growth, and DoubleClick for Publishers (DFP) Small Business helps him manage all of the advertising on the site.
What’s next for Expat blog? Julien and his team are currently developing a strategy to monetize their mobile site, and looking towards bringing private investors on board to fund the next stage of growth.
For more details about Julien’s success with Expat blog, be sure to read the full story. We’ll be back again next Tuesday to introduce you to another AdSense publisher.
10 for 10 publisher stories: Sportonline.de’s winning approach
While managing a number of technology-related websites, Matthias Sandner and two colleagues decided to create a new site to address one of their shared passions: soccer. They brought this vision to life in 2011 with the launch of German site Sportonline.de, which they now run with a small team of employees. Matthias had been an AdSense publisher since 2007, so implementing AdSense on Sportonline.de was one of the first things he did on the site.
AdSense currently generates between 50 and 60 percent of Sportonline.de’s total advertising revenue, and has helped financially support the new site. Matthias has found that the 728 x 90 Leaderboard with both text and image ads enabled performs the best on his site. Since Sportonline.de is still new and growing, the team mainly invests the AdSense earnings into new content and employees. “Not only does AdSense offer a convincing performance,” says Matthias, “but it’s also clear and easy to use.” As a result, the team can focus on developing the website rather than devoting time to selling ads.
Matthias has been happy about the performance of AdSense, and is currently working to continue growing the user base and revenue from the site. He makes uses of other Google products like Analytics, which provides insights to help the team continue improving the site. In addition, Sportonline.de has already developed a large following on Google+, where the team shares content and interacts with over 35,000 fans.
For more on Sportonline.de’s start-up success, read the full story. Join us here again next Tuesday for another inspirational publisher story, and feel free to share your comments on our AdSense +page.
10 for 10 publisher stories: El Androide Libre moves its business forward
In each of the 10 weeks leading up to AdSense’s 10th anniversary on
June 18th, we’ll be sharing a new publisher success story. Read on to
meet this week’s featured publisher, and feel free to submit your own success story to our team.
Madrid-based elandroidelibre.com (“the free Android”) is a Spanish-language blog that features news, reviews, games and other apps for Android smartphone users. Launched in 2009, it now employs six people and receives 6.5 million visits each month.
Administrator and editor Paolo Álvarez got started with AdSense right from the start, which has accounted for around 40 percent of the site’s income. “Much of elandroidelibre’s growth is due to AdSense,” Paolo says. “We regard it as an essential tool that’s helping us to set up more blogs, take on more staff, and earn more revenue.” So far, he’s been highly satisfied with the ads appearing on his site, and notes that the 300 x 250 Medium Rectangle and the 728 x 90 Leaderboard formats work particularly well.
Paolo also uses other Google products to manage the site. He relies on Analytics to gain a better understanding of the site’s visitors, and also DoubleClick for Publishers, Google’s free ad serving solution, to manage his online advertising more effectively and segment traffic from different countries.
Hear more from Paolo in the full case study. We’ll see you next week for our next ‘10 for 10’ publisher success story as we continue counting down to AdSense’s 10th anniversary.
Madrid-based elandroidelibre.com (“the free Android”) is a Spanish-language blog that features news, reviews, games and other apps for Android smartphone users. Launched in 2009, it now employs six people and receives 6.5 million visits each month.
Administrator and editor Paolo Álvarez got started with AdSense right from the start, which has accounted for around 40 percent of the site’s income. “Much of elandroidelibre’s growth is due to AdSense,” Paolo says. “We regard it as an essential tool that’s helping us to set up more blogs, take on more staff, and earn more revenue.” So far, he’s been highly satisfied with the ads appearing on his site, and notes that the 300 x 250 Medium Rectangle and the 728 x 90 Leaderboard formats work particularly well.
Paolo also uses other Google products to manage the site. He relies on Analytics to gain a better understanding of the site’s visitors, and also DoubleClick for Publishers, Google’s free ad serving solution, to manage his online advertising more effectively and segment traffic from different countries.
Hear more from Paolo in the full case study. We’ll see you next week for our next ‘10 for 10’ publisher success story as we continue counting down to AdSense’s 10th anniversary.
10 for 10 publisher stories: Northlight Images develops a successful photography business
In each of the 10 weeks leading up to AdSense’s 10th anniversary on
June 18th, we’ll be sharing a new publisher success story. Read on to
meet this week’s featured publisher, and feel free to submit your own success story to our team.
Meet Keith Cooper, a commercial photographer based in Leicester, England. He runs Northlight Images, a site that was originally intended to promote his business, but which has grown to include hundreds of photography-related articles and reviews. The site has now become one of the world’s top 40 photography sites, receiving over five million unique visitors a year.
Keith signed up for AdSense in 2005 after exploring a number of options. The income from the program has enabled him to focus on the areas of photography he’s interested in. “AdSense is solid and dependable,” he says, “and it earns me 80 to 90 percent of my advertising revenue.”
To maximize the site’s effectiveness, Keith also uses a variety of other Google products. “Google+ is the one that really does it,” he says. “It brings in people who are interested in the topic and looking for specific information, so they spend more time on the site and ultimately increase my revenue.”
If you’d like to read more of Keith’s story after watching the video above, check out the full case study. There’s only one more post left in our ‘10 for 10’ series -- be sure to join us back here next week for our final story!
Posted by Arlene Lee - Inside AdSense Team
Meet Keith Cooper, a commercial photographer based in Leicester, England. He runs Northlight Images, a site that was originally intended to promote his business, but which has grown to include hundreds of photography-related articles and reviews. The site has now become one of the world’s top 40 photography sites, receiving over five million unique visitors a year.
Keith signed up for AdSense in 2005 after exploring a number of options. The income from the program has enabled him to focus on the areas of photography he’s interested in. “AdSense is solid and dependable,” he says, “and it earns me 80 to 90 percent of my advertising revenue.”
To maximize the site’s effectiveness, Keith also uses a variety of other Google products. “Google+ is the one that really does it,” he says. “It brings in people who are interested in the topic and looking for specific information, so they spend more time on the site and ultimately increase my revenue.”
If you’d like to read more of Keith’s story after watching the video above, check out the full case study. There’s only one more post left in our ‘10 for 10’ series -- be sure to join us back here next week for our final story!
Posted by Arlene Lee - Inside AdSense Team
Introducing the AdSense 10 Challenge
In celebration of AdSense’s upcoming 10th anniversary, we’re hosting a
free 10-week masterclass to help you become an AdSense expert and grow
your revenue. This upcoming Learn with Google for Publishers series, the
AdSense 10 Challenge, starts on June 25th and we’d love for you to join
us!
What is the AdSense 10 Challenge?
Over the course of 10 weeks, we’ll equip you with the tools and insights you need to make the most out of your online business with AdSense. We’ll cover a range of topics and show you ways to increase your revenue, uncover new information in your reports, and set up experiments to determine the best layouts for your site. You’ll meet members of the AdSense community like optimization specialists and experienced AdSense publishers. In addition, we’ll host office hours each week on Google+ to answer your questions on the topic of the week.
At the end of each week, let us know how you’re doing by filling out a short check-in survey. Check-in all 10 weeks and you could be featured on our Google+ page as a Challenge Finisher and receive a limited edition AdSense 10 t-shirt.
When is the Challenge and what topics will it cover?
The AdSense 10 Challenge will take place online from June 25th - August 30th. We’ll cover a wide range of topics designed to encourage AdSense success. For more information, check out the schedule below and add it to your Google Calendar.
As we get closer to June 25th, we’ll share more information about the Challenge on our Learn with Google for Publishers community on Google+. So be sure to join the community and check back soon for updates.
See you at the Challenge!
Posted by Laurie Shiau - Inside AdSense team
Was this blog post useful? Share your feedback with us.
What is the AdSense 10 Challenge?
Over the course of 10 weeks, we’ll equip you with the tools and insights you need to make the most out of your online business with AdSense. We’ll cover a range of topics and show you ways to increase your revenue, uncover new information in your reports, and set up experiments to determine the best layouts for your site. You’ll meet members of the AdSense community like optimization specialists and experienced AdSense publishers. In addition, we’ll host office hours each week on Google+ to answer your questions on the topic of the week.
At the end of each week, let us know how you’re doing by filling out a short check-in survey. Check-in all 10 weeks and you could be featured on our Google+ page as a Challenge Finisher and receive a limited edition AdSense 10 t-shirt.
When is the Challenge and what topics will it cover?
The AdSense 10 Challenge will take place online from June 25th - August 30th. We’ll cover a wide range of topics designed to encourage AdSense success. For more information, check out the schedule below and add it to your Google Calendar.
- Week 1, 6/25 - 7/1 - Welcome to the AdSense 10 Challenge
- Week 2, 7/2 - 7/8 - Understanding Your Performance Reports
- Week 3, 7/9 - 7/15 - Optimization Opportunities
- Week 4, 7/16 - 7/22 - Make Better Decisions with Google Analytics - part 1
- Week 5, 7/23 - 7/29 - Make Better Decisions with Google Analytics - part 2
- Week 6, 7/30 - 8/5 - User Experience: Understanding Your Users
- Week 7, 8/6 - 8/12 - User Experience: Engaging Your Users
- Week 8, 8/13 - 8/19 - User Experience: Testing What Works Best
- Week 9, 8/20 - 8/26 - Mobile: The Time is Now
- Week 10, 8/27 - 8/30 - Grow and Engage with Google+
| Click here to register |
As we get closer to June 25th, we’ll share more information about the Challenge on our Learn with Google for Publishers community on Google+. So be sure to join the community and check back soon for updates.
See you at the Challenge!
Posted by Laurie Shiau - Inside AdSense team
Was this blog post useful? Share your feedback with us.
Share your feedback on AdSense and other Google publisher products
Over the last few years, Google’s offering for online publishers has grown dramatically: in addition to AdSense, our products now range from AdMob, to DoubleClick for Publishers and the DoubleClick Ad Exchange.
As we continually work on improving our existing offerings, as well as developing new products and service for publishers, we’d like to hear your thoughts and suggestions. Our semi-annual satisfaction survey is a great way for you to share your feedback on AdSense and other publisher products you’re using. Later this month, we’ll be sending our survey to a sample of publishers opted in to receiving “occasional surveys”, so if you’d like to participate, make sure to update your email preferences and contact information.
Your suggestions are valuable, whether they come in via surveys, our product forum, or in-person events, and we regularly use your feedback to make improvements. For example, we recently introduced a new, brand-friendly ad size in AdSense and announced a closer collaboration with you when it comes to fighting invalid activity. Based on your feedback, you can now also benefit from video ad serving in DFP Small Business and AdMob Academy - our comprehensive guide to everything AdMob. It often takes time to develop new ideas and make improvements, but be assured that we read every single one of your comments and take your thoughts on board.
If you want to let us know your thoughts and ideas, don’t miss our survey in the week of April 28th. We look forward to hearing from you, and we appreciate your time.
Posted by Sahar Golestani, on behalf of the AdSense Publisher Satisfaction Team
Was this blog post useful? Share your feedback with us.
Mozilla Science Lab encourages scientists to share ideas over open web Alt
Even though scientists created this glorious internet you see before you, current scientific practice is still based more on publishing academic papers than sharing ideas online. As one of the more prominent proponents of the open web, Mozilla stepped in to offer a solution with a new open science initiative called Science Lab. It's designed to bridge the gap between the open web community and researchers so that they can share ideas, tools and best practices on how the web can be used to solve problems and improve research techniques. Led by Kaitlin Thaney, a long-time open science advocate, the Lab will initially focus on bringing digital literacy to the scientific community with the help of Software Carpentry, a program that teaches basic computer skills to researchers. From there, the group hopes to foster a global conversation on how to encourage the use of the web in science. It's great to see that the internet has a lot more to offer the field than just Foursquare check-ins.
Thursday, June 13, 2013
10 for 10 publisher stories: Papilles et Pupilles finds a recipe for success
10 for 10 publisher stories: Papilles et Pupilles finds a recipe for success
Tuesday, June 11, 2013
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8:50:00 AM
Labels:
AdSense Anniversary
,
Case studies
This week marks the last post of our ‘10 for 10’ success story
series, which we’ve been sharing in the weeks leading up to AdSense’s
10th anniversary. Thanks for following along and submitting your own stories.
Read on to meet this week’s featured publisher, and be sure to check
back next week when we’ll be celebrating AdSense’s official 10th
anniversary!
Eight years ago, Bordeaux resident Anne Lataillade launched French culinary blog PapillesetPupilles.fr, a site where she shares classic recipes and also recipes for people with food allergies. As the mother of two children with food allergies, Anne had already been conducting culinary research and creating her own recipes for some time. Papilles et Pupilles has grown significantly, and today generates an average of over one and a half million page views per month.
Earlier this year, Anne attended a Learn with Google event in Paris to learn more about optimization. After trying out the 336x280 Large Rectangle format and changing her ad units to allow both text and image ads, Anne saw an increase in her revenue. AdSense now generates 20% of the revenue from the site, which Anne uses to cover the cost of maintenance, hosting, and development.
What’s next? Anne’s goal is to continue building traffic to the site by developing new content. She’s also growing awareness of her content through her Google+ page, where she engages with over 34,000 followers.
Posted by Arlene Lee - Inside AdSense Team
Eight years ago, Bordeaux resident Anne Lataillade launched French culinary blog PapillesetPupilles.fr, a site where she shares classic recipes and also recipes for people with food allergies. As the mother of two children with food allergies, Anne had already been conducting culinary research and creating her own recipes for some time. Papilles et Pupilles has grown significantly, and today generates an average of over one and a half million page views per month.
Earlier this year, Anne attended a Learn with Google event in Paris to learn more about optimization. After trying out the 336x280 Large Rectangle format and changing her ad units to allow both text and image ads, Anne saw an increase in her revenue. AdSense now generates 20% of the revenue from the site, which Anne uses to cover the cost of maintenance, hosting, and development.
What’s next? Anne’s goal is to continue building traffic to the site by developing new content. She’s also growing awareness of her content through her Google+ page, where she engages with over 34,000 followers.
Posted by Arlene Lee - Inside AdSense Team
Beitrag Understanding your reports on Google-certified ad networks
Since launching a new report
to show you how much you’re earning from Google-certified third party
ad networks, we’ve received questions from publishers around how to
make sense of the numbers they’re seeing. Some have let us know that
they’re now blocking lower-performing ad networks based on revenue per
thousand impressions (RPMs), a practice which can actually have a
negative impact on overall revenue. Today, we’d like to take a moment
to address your questions and provide more guidance around
understanding your reports and blocking specific ad networks.
Let’s first talk about analyzing RPM figures. If you’ve ever tested color combinations for your ad units using channels, you’re probably used to comparing the RPMs of each channel to determine which one is most effective. Then, once you find the most effective combination, you remove all the other options and only use the optimal one. This works for channels, but it’s important to keep in mind that with Google-certified ad networks, the same approach doesn’t apply.
It’s true that in both situations, RPM represents the estimated earnings you'd accrue for every thousand impressions you receive. However, when you test layout options with channels and remove the ones that don’t perform well, this action doesn’t directly impact the dynamics of the ad auction. Picking a blue background over green won’t automatically remove certain ads from being eligible to appear in that ad space -- it just helps certain ad spaces perform better. With Google-certified ad networks, RPMs are dependent on the available ad inventory. Blocking an ad network will remove eligible ads from the auction, and so we strongly recommend against blocking ad networks solely based on RPM. Let’s look at an example:
Network B has the highest RPM and appears to be outperforming the other networks. It’s important to note though that this metric is based on only 14 impressions and might not reflect the same revenue for the next 1000 or 10,000 impressions. The value of impressions can vary widely, so the RPM for a small number of impressions can be misleading.
Network C has the lowest RPM. However, blocking Network C because of this might have a negative impact on revenue. This is because our system will always maximize the value of every impression in an auction -- if an ad from Network C appeared on your pages, it was because any other eligible ads that could have appeared would have generated less revenue for you. By Blocking Network C, another network with a lower-paying bid might win the ad auction instead.
In general, blocking reduces the number of ads participating in the ad auction, which can then have a negative impact on your potential revenue. Please keep in mind that blocking “low paying ads” is a myth, as any ad that appears on your page has won the auction for that space and will earn you the most possible.
At the same time, we also understand that you sometimes need to prevent ads from appearing due to the content of the ad or advertiser. You have several options in your account, which are suitable for different scenarios.
With your feedback in mind, we’re constantly working on offering you more control over the ads appearing on your sites, so watch this space for further announcements! However, don’t forget to carefully consider which ads you’re blocking to ensure that you reach your full revenue potential.
Posted by Arlene Lee -- Inside AdSense Team
Source: Inside AdSense Blog
Let’s first talk about analyzing RPM figures. If you’ve ever tested color combinations for your ad units using channels, you’re probably used to comparing the RPMs of each channel to determine which one is most effective. Then, once you find the most effective combination, you remove all the other options and only use the optimal one. This works for channels, but it’s important to keep in mind that with Google-certified ad networks, the same approach doesn’t apply.
It’s true that in both situations, RPM represents the estimated earnings you'd accrue for every thousand impressions you receive. However, when you test layout options with channels and remove the ones that don’t perform well, this action doesn’t directly impact the dynamics of the ad auction. Picking a blue background over green won’t automatically remove certain ads from being eligible to appear in that ad space -- it just helps certain ad spaces perform better. With Google-certified ad networks, RPMs are dependent on the available ad inventory. Blocking an ad network will remove eligible ads from the auction, and so we strongly recommend against blocking ad networks solely based on RPM. Let’s look at an example:
| Network A | 10,000 | $1 |
| Network B | 14 | $3 |
| Network C | 1000 | $0.50 |
Network B has the highest RPM and appears to be outperforming the other networks. It’s important to note though that this metric is based on only 14 impressions and might not reflect the same revenue for the next 1000 or 10,000 impressions. The value of impressions can vary widely, so the RPM for a small number of impressions can be misleading.
Network C has the lowest RPM. However, blocking Network C because of this might have a negative impact on revenue. This is because our system will always maximize the value of every impression in an auction -- if an ad from Network C appeared on your pages, it was because any other eligible ads that could have appeared would have generated less revenue for you. By Blocking Network C, another network with a lower-paying bid might win the ad auction instead.
In general, blocking reduces the number of ads participating in the ad auction, which can then have a negative impact on your potential revenue. Please keep in mind that blocking “low paying ads” is a myth, as any ad that appears on your page has won the auction for that space and will earn you the most possible.
At the same time, we also understand that you sometimes need to prevent ads from appearing due to the content of the ad or advertiser. You have several options in your account, which are suitable for different scenarios.
With your feedback in mind, we’re constantly working on offering you more control over the ads appearing on your sites, so watch this space for further announcements! However, don’t forget to carefully consider which ads you’re blocking to ensure that you reach your full revenue potential.
Posted by Arlene Lee -- Inside AdSense Team
Source: Inside AdSense Blog
Manage your AdSense account with multiple users
Need to give AdSense account access to a business partner because you
manage the account together? Today, we’re happy to let you know that
this top-requested feature has been added to the AdSense interface.
From now on, you can invite trusted colleagues or partners to sign in to your AdSense account and also run reports, manage payment information, and generate ad code. In addition, this new user management feature can also be used to change the Google Account login linked to an AdSense account.
We currently support two types of users on an account: Administrator and Standard user. Both types of users have full access to the AdSense interface, but only Administrators can add or remove users. As a publisher with an approved account, your access level for your account has now been set to ‘Administrator’. You can invite other people to access your account, designate them as Administrators or Standard users, and later change these settings if needed.
Please note that when another person is invited to access an AdSense account, they’ll need to use a verified Google Account login that isn’t linked to any other AdSense account or application. In addition, please be aware that Google AdSense is unable to mediate access disputes between users. As a result, we recommend exercising caution when sharing account access.
You can learn more about inviting users and find answers to the most frequently asked questions from existing or invited users in our Help Center.
We hope that this feature will allow you to manage and share your AdSense account in a more efficient way. Feel free to share your feedback and suggestions on our Google+ page.
Originally posted by Nick Radicevic -- Product Manager
Original post: Inside AdSense
From now on, you can invite trusted colleagues or partners to sign in to your AdSense account and also run reports, manage payment information, and generate ad code. In addition, this new user management feature can also be used to change the Google Account login linked to an AdSense account.
We currently support two types of users on an account: Administrator and Standard user. Both types of users have full access to the AdSense interface, but only Administrators can add or remove users. As a publisher with an approved account, your access level for your account has now been set to ‘Administrator’. You can invite other people to access your account, designate them as Administrators or Standard users, and later change these settings if needed.
Please note that when another person is invited to access an AdSense account, they’ll need to use a verified Google Account login that isn’t linked to any other AdSense account or application. In addition, please be aware that Google AdSense is unable to mediate access disputes between users. As a result, we recommend exercising caution when sharing account access.
You can learn more about inviting users and find answers to the most frequently asked questions from existing or invited users in our Help Center.
We hope that this feature will allow you to manage and share your AdSense account in a more efficient way. Feel free to share your feedback and suggestions on our Google+ page.
Originally posted by Nick Radicevic -- Product Manager
Original post: Inside AdSense
Market your site with DoubleClick Ad Planner
Last week, we introduced you to placement targeting as a great way to capitalize on the increase in advertiser spend during the holiday season. This week, we’re kicking off our three-part optimization series to help you maximize your earnings by taking advantage of DoubleClick Ad Planner. Ad Planner can help you market your site, make it easier for advertisers to search for you, and improve the data that these advertisers can see.
As you may recall from last week’s post, the first step to enabling placement-targeted ads to appear on your pages is to set up your custom channels as ad placements. Ad placements are specific groups of ad units where an advertiser can choose to place their ads using placement targeting. This enables advertisers to better identify websites that reach their target audiences based on the descriptions publishers provide about their sites, describing the content of their pages or the type of users who visit them. Turning custom channels into ad placements is simple. To learn more, check out our YouTube video and visit our Help Center.
Once you’ve set up your ad placements, we encourage you to try out DoubleClick Ad Planner, a free media planning tool that helps advertisers find the sites their audiences are likely to visit and helps publishers make their sites easier to target.
In Ad Planner, you can claim the sites you own and customize their descriptions. For each site, you can also add up to five categories that describe your site's content, and the types, sizes, and formats of ads that your site supports. Doing this allows advertisers to easily find ad placement descriptions that match the interests of their target audiences. More targeted ads leads to a better user experience on your site and a greater opportunity to increase your earnings. For more information on how to get started, watch this brief introduction to DoubleClick Ad Planner and sign up today.
Check back next week for more ‘tis the season for placement targeting tips!
Posted by Meredith Blackwell - Inside AdSense team
Link: ‘Tis the season for placement targeting: Market your site with DoubleClick Ad Planner - Inside AdSense
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