New controls and transparency in the Ad review center

Publishers often tell us that they would value more information on the ads displayed on their sites, along with greater control over which ads are displayed. The Ad review center is a key tool for publishers giving you the option to review individual ads and choose whether to let those ads show on your pages.

To further increase transparency and control, we’re happy to announce that we’ve launched several enhancements to the Ad review center, improving overall usability and giving you better insights into the ads shown on your site.

First, the Ad review center now includes an impressions-based progress bar, which shows you the total coverage of the ads you have reviewed so far. This new feature tells you the percentage of ads you have reviewed relative to the total impressions on your site. For example, if the bar reads 79% you have already reviewed ads that total 79% of your impressions.

Next, you now have more access to information on a specific ad simply by hovering over the creative and clicking on the magnifying glass in the bottom right corner. You can preview the landing page of an ad to learn about the user experience and we have also added additional information such as the time remaining before an ad in the ‘upcoming ads’ queue is auto-approved, advertiser and ad network details plus the duration of video ads.

Finally, publishers can now review and block visually similar ads by simply uploading a screenshot or logo, or searching for text in images, thanks to the integration of Google image search technology into the Ad review center. Try out these new features in our Ad review center and share your feedback on our AdSense+ page.

Posted by Fiona Herring - AdSense Product Manager
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Intel sets Haswell launch for June 4th, details bold battery life claims

Haswell is hardly a secret at this point: there's been a steady drip-drip of demos and technical leaks since as far back as 2011, and just a month ago we brought you the low-down on its integrated graphics. But today, finally, we have official pricing for a number of variants, a concrete date for availability (this coming Tuesday, June 4th) and, perhaps most importantly, some detailed benchmark claims about what Haswell is capable of -- particularly in its mobile form.
Sure, Intel already dominates in MacBooks, Ultrabooks (by definition) and in hybrids like Surface Pro, but the chip maker readily admits that the processors in those portable PCs were just cut-down desktop chips. Haswell is different, having been built from the ground up with Intel's North Cape prototype and other mobile form factors in mind. As a loose-lipped executive recently let slip, we can look forward to a 50 percent increase in battery life in the coming wave of devices, with no loss of performance. Read on and we'll discover how this is possible and what it could mean for the dream of all-day mobile computing.

MSI GT70 Dragon Edition review: last year's gaming powerhouse gets Haswell

One of the strongest gaming laptops of 2012 had to be the MSI GT70. Like all machines of its type, it was huge, oversized and ridiculously heavy -- but it trumped many of the category's biggest faults by being superbly crafted, surprisingly long-lasting and by boasting the bleeding edge of tech: an Ivy Bridge CPU. It was a darn good machine, so it's no surprise that MSI is hoping for a repeat performance. Meet the GT70 Dragon Edition: a Haswell-toting, 17-inch gaming laptop with all the trappings of its predecessor. It's actually the second GT70 to adopt the Dragon moniker, but the first to pack Intel's fourth-generation Core processors. NVIDIA's latest mobile GPU is here too, not to mention notable OS upgrades, port tweaks and a mystical new motif. Let's dive in and see if MSI's encore deserves a standing ovation.

DirecTV GenieGO DVR streaming app arrives on Android

DirecTV subscribers with a penchant for travel have long had access to the Nomad (now GenieGO), a box that packages their DVR recordings for viewing on PCs and iOS devices. They haven't had an Android app, however, until now. Like its iOS peer, the new GenieGO client (which is new, despite the version number) can either directly stream recorded shows or download them for offline catch-up sessions. Don't expect just any old Android hardware to work, though -- DirecTV can only vouch for compatibility with a small roster of devices that focuses mostly on Motorola, the Nexus line and Samsung. Nonetheless, any customer who has both a GenieGO and a Google inclination can give the app a shot at the source links.

[Thanks, Alex]