Saturday, June 15, 2013

Minecraft creator Markus 'Notch' Persson on the HTC Desire Z, CPU speed demons and more





Every week, a new and interesting human being tackles our decidedly geeky take on the Proustian Q&A. This is the Engadget Questionnaire.

In a brand new installment of our weekly smattering of questions,Minecraft creator Markus "Notch" Persson offers his take on high-precision nerdery and the evolution of nature's most intuitive interface. To peruse all of the responses, join us just beyond the break.

What gadget do you depend on most?
I can't get myself to give up on my HTC Desire Z. It's a quite dated Android cellphone by now, but the physical keyboard is perfect for tweeting, and it takes horribly blurry pictures.

Which do you look back upon most fondly?
The Game Boy Advance, definitely. Great selection of games, horrible unlit screen and interesting form factor.

Which company does the most to push the industry?
Right now, I'm most excited about the Oculus Rift by Oculus VR, Inc. High-precision nerdery driven by a strong passion that rubs off on anyone that touches it.

What is your operating system of choice?
The one I use the most is Windows 7, but for laptops, nothing beats the way OS X handles touchpad input and gestures.

What are your favorite gadget names?
I'm quite fond of anything obviously named by an engineer. The more Greek letters and references to old mythology, the better.

What are your least favorite?
Anything in the format "The AdjectiveNoun(tm)."

Which app do you depend on most?
Twitter or Spotify, depending on if I'm currently procrastinating or not.

What traits do you most deplore in a smartphone?
Non-USB cable chargers. I finally got over my hatred of non-replaceable batteries. Phones tend to get outdated by the time you need to replace the battery anyway.

Which do you most admire?
Physical keyboards, although they're definitely rare these days.

What is your idea of the perfect device?
Hands. No tools have ever gotten close to being as intuitive or versatile as what nature has evolved for us.


"I'm quite fond of anything obviously named by an engineer. The more Greek letters and references to old mythology, the better."

What is your earliest gadget memory?
I remember disassembling and putting an old analog alarm clock together. It was a lot of fun figuring out why it still worked with that one spring missing.

What technological advancement do you most admire?
The speed at which modern CPUs perform computations still blows my mind daily. The way this allows us to really apply math to solve a wide range of problems, or just change the intensity of millions of LED lights 60 [times] per second just to entertain us, is mind-blowing.

Which do you most despise?
Anything designed to hurt other people, such as weapons or YouTube comments. Other than that, I find it hard to despise tools. Some are less useful, but I don't despise them.

What fault are you most tolerant of in a gadget?
Bad documentation. I like exploring gadgets myself, and find it exciting when the documentation is wrong.

Which are you most intolerant of?
Bad pixels, or other "tolerable" flaws that really shouldn't be.

When has your smartphone been of the most help?
Google Maps to find out where I am and where I'm supposed to go. The fact that the GPS eats battery just adds to the excitement.

What device do you covet most?
I already have it, but a good keyboard is invaluable when you spend a lot of time typing. My favorite one is the ancient IBM Model M I have at home.

If you could change one thing about your phone what would it be?
I would make the battery last longer than half a day of heavy use.

What does being connected mean to you?
Access to the internet.

When are you least likely to reply to an email?
Any email that contains the words "important" or "urgent" never are, and annoy me to the point of not replying out of principle.

When did you last disconnect?
Many years ago; I don't even remember. I've tried a few times, but never last longer than a day or two.

Thursday, June 13, 2013

10 for 10 publisher stories: Papilles et Pupilles finds a recipe for success

10 for 10 publisher stories: Papilles et Pupilles finds a recipe for success

Tuesday, June 11, 2013 | 8:50:00 AM
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This week marks the last post of our ‘10 for 10’ success story series, which we’ve been sharing in the weeks leading up to AdSense’s 10th anniversary. Thanks for following along and submitting your own stories. Read on to meet this week’s featured publisher, and be sure to check back next week when we’ll be celebrating AdSense’s official 10th anniversary!

Eight years ago, Bordeaux resident Anne Lataillade launched French culinary blog PapillesetPupilles.fr, a site where she shares classic recipes and also recipes for people with food allergies. As the mother of two children with food allergies, Anne had already been conducting culinary research and creating her own recipes for some time. Papilles et Pupilles has grown significantly, and today generates an average of over one and a half million page views per month.




Earlier this year, Anne attended a Learn with Google event in Paris to learn more about optimization. After trying out the 336x280 Large Rectangle format and changing her ad units to allow both text and image ads, Anne saw an increase in her revenue. AdSense now generates 20% of the revenue from the site, which Anne uses to cover the cost of maintenance, hosting, and development.

What’s next? Anne’s goal is to continue building traffic to the site by developing new content. She’s also growing awareness of her content through her Google+ page, where she engages with over 34,000 followers.

Posted by Arlene Lee - Inside AdSense Team
Was this blog post useful? Share your feedback with us.

Broadcom announces quad-core HSPA+ chipset destined for budget Android phones Mobile






Broadcom is no stranger to the budget-friendly lineup for carriers and OEMs around the globe -- especially in emerging markets -- but quad-core chipsets are just gaining traction in this arena. Granted, companies like MediaTekhave already begun cranking out low-cost four-core Cortex-A7 SoCs for markets like China and India, but a little friendly competition doesn't hurt anyone, right? This is the case with the BCM23550, a 1.2GHz A7 quad-core processor capable of HSPA+ speeds up to 21Mbps down and 5Mbps up and is optimized to run on Android 4.2 devices. The new piece of silicon also supports HD Voice and 12MP cameras with H.264 1080p video capture and playback, and offers the usual litany of connectivity options such as NFC, Bluetooth, 5G WiFi, RFID and GPS. It even features dual HD (720p) display support which is compatible with Miracast. Lastly, it's also pin-to-pin compatible with Broadcom's dual-core BCM21664T, which means manufacturers already using that particular chipset can reduce the amount of time spent on R&D and handset design. If you're curious, expect the chips to begin production in early Q3, right around the corner.



Broadcom Introduces New Quad-Core HSPA+ Processor

First Quad-Core Platform with 5G WiFi, NFC, GPS and Indoor Positioning

IRVINE, Calif. – June 13, 2013

News Highlights:

· Quad ARM Cortex A7 processor provides superior computing power for an immersive user experience at an affordable price point

· VideoCore® multimedia supports "dual HD" with simultaneous high-definition output to smartphones and Miracast-enabled large screens such as TVs

· Turnkey solution integrates cellular baseband, touchscreen controller, PMU, RFIC and Broadcom's connectivity technologies including Wi-Fi, Bluetooth, NFC, GPS and advanced indoor positioning capabilities

Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced a quad-core HSPA+ processor designed for high-performance, entry-level smartphones. The BCM23550 is the company's newest smartphone platform optimized for the Android 4.2 Jelly Bean operating system (OS). For more news, visit Broadcom's Newsroom.

According to research firm International Data Corporation (IDC), the first quarter of 2013 marked the first time that smartphones comprised more than half of all phones shipped globally.1 This growth is driven by mass market consumers who demand affordable devices that deliver increased functionality and a level of performance that was previously available only in higher-end superphones. The BCM23550, and its turnkey design, are powered by a quad-core processor running at 1.2GHz, VideoCore multimedia and an integrated HSPA+ cellular baseband that provides enhanced, power-efficient features for entry-level smartphones.

"Broadcom's new quad-core solution allows OEMs to deliver the multi-tasking, graphics-rich capabilities required in today's smartphones, while still appealing to consumers seeking superior performance at affordable prices," said Rafael Sotomayor, Broadcom Vice President, Product Marketing, Mobile Platform Solutions. "By combining the performance benefits of a quad-core solution with high-end features like 5G WiFi, globally certified NFC technology, and advanced indoor positioning technology, the platform offers device manufacturers a flexible and cost-effective path to address the affordable smartphone segment."

The BCM23550 supports "dual HD," allowing users to simultaneously share high-definition content from a small handheld screen to a larger, Miracast-enabled display. It includes leading VideoCore technology for fluid, responsive graphics and incorporates power management techniques to optimize battery life and reduce power consumption without compromising the user experience. The platform provides an integrated Image Signal Processor (ISP) that supports up to 12-megapixel sensors with advanced imaging capabilities such as blink and smile detection, face tracking, red eye reduction, fast shot to shot (burst capture), zero shutter lag, and best picture selection. With contactless terminals proliferating worldwide, the BCM23550 platform also integrates NFC with native support for simplified connectivity and mobile payments systems like QuickTap from China UnionPay.

The new quad-core solution is coupled with Broadcom's connectivity suite, which includes Broadcom's leading 5G WiFi technology, multi-constellation GNSS support, and advanced indoor location capabilities to enable ubiquitous positioning both indoors and outdoors. Together, the BCM23550 offers a complete, integrated turnkey solution that enables OEMs to expedite production of full-featured, high-performance 3G smartphones while lowering development costs. Additionally, it is pin-to-pin compatible with BCM21664T, a dual-core HSPA+ platform, allowing handset manufacturers to leverage existing designs and accelerate time to market.

"Since the primary use of mobile phones has evolved from making calls to serving as pocket-sized computers, users have grown to expect fast computing power. Premium features, such as Broadcom's quad-core platform, offer a compelling user experience and will further spur the adoption of entry-level smartphones," said Les Santiago, IDC Research Director, Wireless Semiconductors.

Key Features:

· Quad 1.2GHz A7 CPU with ARM® NEON™ technology

· 21 Mbps (Megabits per second) of HSPA+ downstream connectivity, 5.8 Mbps of upstream connectivity

· Dual HD display support with 720p LCD and external HD panel via Wi-Fi Miracast-capable displays

· High-performance graphics based on VideoCore IV multimedia technology, for enhanced 3D gaming and other graphics-rich applications

· Integrated image signal processor (ISP) with support up to 12 megapixels

· High quality H.264 full HD (1080p30) camcorder and video playback

· Power management techniques that increase efficiency of cellular RF chip and optimize performance based on workload demands

· HD voice support for high-quality voice calls with advanced dual-mic noise cancellation technology

· GPS/GLONASS, WLAN , MEMS, and Cell ID for the best indoor/outdoor location

· NFC solution supports all major NFC specifications including NFC Forum, EMVCo, and the China UnionPay QuickTap mobile wallet

· Industry-leading, lowest power 3G/2G dual SIM-dual standby to enable global markets

· Compliant with ARM TrustZone® and GlobalPlatform for system-level security

Availability:

The BCM23550 is currently sampling with production expected in the third quarter of 2013.

Beitrag Understanding your reports on Google-certified ad networks

Since launching a new report to show you how much you’re earning from Google-certified third party ad networks, we’ve received questions from publishers around how to make sense of the numbers they’re seeing. Some have let us know that they’re now blocking lower-performing ad networks based on revenue per thousand impressions (RPMs), a practice which can actually have a negative impact on overall revenue. Today, we’d like to take a moment to address your questions and provide more guidance around understanding your reports and blocking specific ad networks.

Let’s first talk about analyzing RPM figures. If you’ve ever tested color combinations for your ad units using channels, you’re probably used to comparing the RPMs of each channel to determine which one is most effective. Then, once you find the most effective combination, you remove all the other options and only use the optimal one. This works for channels, but it’s important to keep in mind that with Google-certified ad networks, the same approach doesn’t apply.

It’s true that in both situations, RPM represents the estimated earnings you'd accrue for every thousand impressions you receive. However, when you test layout options with channels and remove the ones that don’t perform well, this action doesn’t directly impact the dynamics of the ad auction. Picking a blue background over green won’t automatically remove certain ads from being eligible to appear in that ad space -- it just helps certain ad spaces perform better. With Google-certified ad networks, RPMs are dependent on the available ad inventory. Blocking an ad network will remove eligible ads from the auction, and so we strongly recommend against blocking ad networks solely based on RPM. Let’s look at an example:



Network A
10,000 $1
Network B 14 $3
Network C 1000 $0.50


Network B has the highest RPM and appears to be outperforming the other networks. It’s important to note though that this metric is based on only 14 impressions and might not reflect the same revenue for the next 1000 or 10,000 impressions. The value of impressions can vary widely, so the RPM for a small number of impressions can be misleading.

Network C has the lowest RPM. However, blocking Network C because of this might have a negative impact on revenue. This is because our system will always maximize the value of every impression in an auction -- if an ad from Network C appeared on your pages, it was because any other eligible ads that could have appeared would have generated less revenue for you. By Blocking Network C, another network with a lower-paying bid might win the ad auction instead.

In general, blocking reduces the number of ads participating in the ad auction, which can then have a negative impact on your potential revenue. Please keep in mind that blocking “low paying ads” is a myth, as any ad that appears on your page has won the auction for that space and will earn you the most possible.

At the same time, we also understand that you sometimes need to prevent ads from appearing due to the content of the ad or advertiser. You have several options in your account, which are suitable for different scenarios.

With your feedback in mind, we’re constantly working on offering you more control over the ads appearing on your sites, so watch this space for further announcements! However, don’t forget to carefully consider which ads you’re blocking to ensure that you reach your full revenue potential.

Posted by Arlene Lee -- Inside AdSense Team
Source: Inside AdSense Blog