Fancy catching up on The Jeremy Kyle Show without sitting through adverts for Minogue milk and hair cream? ITV is offering iOS users a premium upgrade for ITV Player that'll cut the commercials and providesimulcasts of ITV3 and 4 over 3G and WiFi. The upgrade will set you back £3.99 per month and is part of the company's attempts at testing business models that don't involve Ant or Dec. The Cowell-factory is also boasting that the iOS edition of the app has been downloaded more than seven million times, a tribute to the enduring popularity of Downton Abbey.
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